zulip/templates/zerver/help/include/create-bot-construct-url.md

Next, on your {{ settings_html|safe }}, create a bot for {{ integration_display_name }}. Make sure that you select Incoming webhook as the Bot type:

The API keys for "Incoming webhook" bots are limited to only sending messages via webhooks. Thus, this bot type lessens the security risks associated with exposing the bot's API key to third-party services.

Construct the URL for the {{ integration_display_name }} bot using the bot API key and stream name:

{!webhook-url.md!}

Modify the parameters of the URL above, where api_key is the API key of your Zulip bot, and stream is the stream name you want the notifications sent to.