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Hey,
One of the big things that's different about Zulip is the idea of "streams" and "topics".
While they take a little getting used to, once you get the hang of them, they're really powerful.
Some tips:
* Would you make a mailing list for something? If so, it should probably be a stream.
* Topics, on the other hand, are a lot more like subject lines - or conversations in Gmail
* The big difference: keep topics super-short and lightweight. One or two words will do it.
* Good topics: jQuery, Bug 345, lunch, zulip
* Bad topics: "What do people think of this?" "Where should we go to lunch?"
Try it out now! https://zulip.com
-Waseem, for the Zulip team