We recently ran into a payload in production that didn't contain
an event type at all. A payload where we can't figure out the event
type is quite rare. Instead of letting these payloads run amok, we
should raise a more informative exception for such unusual payloads.
If we encounter too many of these, then we can choose to conduct a
deeper investigation on a case-by-case basis.
With some changes by Tim Abbott.
