# Add a custom linkifier
{!admin-only.md!}
Linkifiers make it easy to refer to issues or tickets in third
party issue trackers, like GitHub, Salesforce, Zendesk, and others.
For instance, you can add a linkifier that automatically turns `#2468`
into a link to `https://github.com/zulip/zulip/issues/2468`.
If the pattern appears in a topic, Zulip adds an **Open**
() button to the right of the
topic in the message recipient bar that links to the appropriate URL.
### Add a custom linkifier
{start_tabs}
{settings_tab|linkifier-settings}
1. Under **Add a new linkifier**, enter a **Pattern** and
**URL format string**.
1. Click **Add linkifier**.
{end_tabs}
## Understanding linkification patterns
This is best explained by example.
Hash followed by a number of any length.
* Pattern: `#(?P[0-9]+)`
* URL format string: `https://github.com/zulip/zulip/issues/%(id)s`
* Original text: `#2468`
* Automatically links to: `https://github.com/zulip/zulip/issues/2468`
String of hexadecimal digits between 7 and 40 characters long.
* Pattern: `(?P[0-9a-f]{7,40})`
* URL format string: `https://github.com/zulip/zulip/commit/%(id)s`
* Original text: `abdc123`
* Automatically links to: `https://github.com/zulip/zulip/commit/abcd123`
Generic GitHub `org/repo#ID` format:
* Pattern: `(?P[a-zA-Z0-9_-]+)/(?P[a-zA-Z0-9_-]+)#(?P[0-9]+)`
* URL format string: `https://github.com/%(org)s/%(repo)s/issues/%(id)s`
* Original text: `zulip/zulip#2468`
* Automatically links to: `https://github.com/zulip/zulip/issues/2468`
Linkifier patterns are regular expressions, using the
[re2](https://github.com/google/re2/wiki/Syntax) regular expression
engine.
If you have any trouble setting these up, please [contact
us](/help/contact-support) with details on what you're trying to do,
and we'll be happy to help you out.