# The Zulip API Zulip's APIs allow you to integrate other services with Zulip. This guide should help you find the API you need: * First, check if the tool you'd like to integrate with Zulip [already has a native integration](/integrations). * Next, check if [Zapier](https://zapier.com/apps) or [IFTTT](https://ifttt.com/search) has an integration; Zulip's native integrations with Zapier and IFTTT often allow integrating a new service with Zulip without writing any code. * If you'd like to send content into Zulip, you can [write a native incoming webhook integration](/api/incoming-webhooks-overview) or use [Zulip's API for sending messages](/api/send-message). * If you're building an interactive bot that reacts to activity inside Zulip, you'll want to look at Zulip's [Python framework for interactive bots](/api/running-bots) or [Zulip's real-time events API](/api/get-events-from-queue). And if you still need to build your own integration with Zulip, check out the full [REST API](/api/rest), generally starting with [installing the API client bindings](/api/installation-instructions). In case you already know how you want to build your integration and you're just looking for an API key, we've got you covered [here](/api/api-keys).