# Add a custom linkifier {!admin-only.md!} Linkifiers make it easy to refer to issues or tickets in third party issue trackers, like GitHub, Salesforce, Zendesk, and others. For instance, you can add a linkifier that automatically turns `#2468` into a link to `https://github.com/zulip/zulip/issues/2468`. If the pattern appears in a message topic, Zulip adds a little button to the right of the topic that links to the appropriate URL. ### Add a custom linkifier {start_tabs} {settings_tab|linkifier-settings} 1. Under **Add a new linkifier**, enter a **Pattern** and **URL format string**. 1. Click **Add linkifier**. {end_tabs} ## Understanding linkification patterns This is best explained by example. Hash followed by a number of any length. * Pattern: `#(?P[0-9]+)` * URL format string: `https://github.com/zulip/zulip/issues/%(id)s` * Original text: `#2468` * Automatically links to: `https://github.com/zulip/zulip/issues/2468` String of hexadecimal digits between 7 and 40 characters long. * Pattern: `(?P[0-9a-f]{7,40})` * URL format string: `https://github.com/zulip/zulip/commit/%(id)s` * Original text: `abdc123` * Automatically links to: `https://github.com/zulip/zulip/commit/abcd123` Generic GitHub `org/repo#ID` format: * Pattern: `(?P[a-zA-Z0-9_-]+)/(?P[a-zA-Z0-9_-]+)#(?P[0-9]+)` * URL format string: `https://github.com/%(org)s/%(repo)s/issues/%(id)s` * Original text: `zulip/zulip#2468` * Automatically links to: `https://github.com/zulip/zulip/issues/2468` Linkifier patterns are regular expressions, using the [re2](https://github.com/google/re2/wiki/Syntax) regular expression engine. If you have any trouble setting these up, please [contact us](/help/contact-support) with details on what you're trying to do, and we'll be happy to help you out.