To get the full benefits of Zulip's topic model, when starting a new conversation, you should start a new topic! Starting a topic is like a lighter weight version of giving your email a subject. Topic names should be brief but specific, e.g.: * **Good topic names:** "question about topics", "welcome Anna Smith!", "issue #1234" * **Not so good topic names:** "question", "hi", "help", "this topic is about a question I have about topics" !!! tip "" Don't overthink naming your topic. The first 2-3 words that come to mind are probably fine!