This commit prepares the frontend code to be consumed by webpack.
It is a hack: In theory, modules should be declaring and importing the
modules they depend on and the globals they expose directly.
However, that requires significant per-module work, which we don't
really want to block moving our toolchain to webpack on.
So we expose the modules by setting window.varName = varName; as
needed in the js files.
The "subdomain" label is redundant, to the extent it's even
accurate -- this is really just the URL we want to display,
which may or may not involve a subdomain. Similarly "external".
The former `external_api_path_subdomain` was never a path -- it's a
host, followed by a path, which together form a scheme-relative URL.
I'm not quite convinced that value is actually the right thing in
2 of the 3 places we use it, but fixing that can start by giving an
accurate name to the thing we have.