Several integration docs instruct the user to create a bot, but don't
specify that the type of bot should be "Incoming webhook".
Renames create-a-bot.md -> create-an-incoming-webhook.md for clarity,
and replaces all incomplete instructions with this macro.
Renames bot_types.png -> bot_types_incoming_webhook.png and updates
the image with a screenshot of the latest UI.
The "subdomain" label is redundant, to the extent it's even
accurate -- this is really just the URL we want to display,
which may or may not involve a subdomain. Similarly "external".
The former `external_api_path_subdomain` was never a path -- it's a
host, followed by a path, which together form a scheme-relative URL.
I'm not quite convinced that value is actually the right thing in
2 of the 3 places we use it, but fixing that can start by giving an
accurate name to the thing we have.
David Rosa
Adam Birds
Greg Price
Eeshan Garg