diff --git a/help/getting-your-organization-started-with-zulip.md b/help/getting-your-organization-started-with-zulip.md
index 3317911424..75666ce6fb 100644
--- a/help/getting-your-organization-started-with-zulip.md
+++ b/help/getting-your-organization-started-with-zulip.md
@@ -19,16 +19,7 @@ us know!
 
 ## Choosing between Zulip Cloud and self-hosting
 
-Whether [signing up for Zulip Cloud](/new/) or [self-hosting
-Zulip](/self-hosting/) is the right choice for you depends on the
-needs of your organization.
-
-If you aren’t sure what you need, our high quality export and import
-tools ([cloud][export-cloud], [self-hosted][export-self-hosted])
-ensure you can always move from our hosting to yours (and back).
-
-[export-cloud]: /help/export-your-organization
-[export-self-hosted]: https://zulip.readthedocs.io/en/stable/production/export-and-import.html
+{!cloud-vs-self-hosting-intro.md!}
 
 ### Advantages of Zulip Cloud
 
diff --git a/help/include/advantages-of-self-hosting-zulip.md b/help/include/advantages-of-self-hosting-zulip.md
index ed052fd54d..c83e00cfb8 100644
--- a/help/include/advantages-of-self-hosting-zulip.md
+++ b/help/include/advantages-of-self-hosting-zulip.md
@@ -1,6 +1,7 @@
-* Zulip is [100% open-source software][zulip-github], with no "open core" catch.
-  When you self-host Zulip, you get the same software as [Zulip Cloud
-  Standard](https://zulip.com/plans/) customers.
+* All [self-hosted plans](https://zulip.com/plans/#self-hosted) offer the same
+  [100% open-source software] [zulip-github]. Organizations that do not require
+  support with their installation can always use Zulip for free with no
+  limitations.
 
 * Retain full control over your data and simplify compliance by self-hosting
   Zulip behind your firewall.
diff --git a/help/include/advantages-of-zulip-cloud.md b/help/include/advantages-of-zulip-cloud.md
index c08af3cc00..4095c3af20 100644
--- a/help/include/advantages-of-zulip-cloud.md
+++ b/help/include/advantages-of-zulip-cloud.md
@@ -1,6 +1,4 @@
 * Simple managed solution, with no setup or maintenance
   overhead. [Sign up](https://zulip.com/new/) with just a few clicks.
 * Always updated to the latest version of Zulip.
-* Anyone can [start with Zulip Cloud Free](https://zulip.com/new/). [Free or heavily
-  discounted Zulip Cloud Standard](https://zulip.com/plans/) pricing is available for
-  most non-business uses.
+* Anyone can [start with Zulip Cloud Free](https://zulip.com/new/).
diff --git a/help/include/cloud-vs-self-hosting-intro.md b/help/include/cloud-vs-self-hosting-intro.md
new file mode 100644
index 0000000000..9d241e0357
--- /dev/null
+++ b/help/include/cloud-vs-self-hosting-intro.md
@@ -0,0 +1,11 @@
+Whether [signing up for Zulip Cloud](https://zulip.com/new/) or [self-hosting
+Zulip](https://zulip.com/self-hosting/) is the right choice for you depends on
+the needs of your organization.
+
+If you aren’t sure what you need, our high quality export and import tools
+([cloud][export-cloud], [self-hosted][export-self-hosted]) ensure you can always
+move from our hosting to yours (and back). No matter which option you go with,
+free or heavily discounted pricing is available for most non-business uses.
+
+[export-cloud]: /help/export-your-organization
+[export-self-hosted]: https://zulip.readthedocs.io/en/stable/production/export-and-import.html
diff --git a/help/zulip-cloud-or-self-hosting.md b/help/zulip-cloud-or-self-hosting.md
index f5d1882ada..4868601774 100644
--- a/help/zulip-cloud-or-self-hosting.md
+++ b/help/zulip-cloud-or-self-hosting.md
@@ -1,12 +1,6 @@
 # Choosing between Zulip Cloud and self-hosting
 
-Whether [signing up for Zulip Cloud](https://zulip.com/new/) or [self-hosting
-Zulip](https://zulip.com/self-hosting/) is the right choice for you depends on
-the needs of your organization.
-
-If you aren’t sure what you need, our high quality export and import
-tools ([cloud][export-cloud], [self-hosted][export-self-hosted])
-ensure you can always move from our hosting to yours (and back).
+{!cloud-vs-self-hosting-intro.md!}
 
 ## Advantages of Zulip Cloud
 
@@ -21,9 +15,6 @@ ensure you can always move from our hosting to yours (and back).
 * [Sign up for Zulip Cloud](https://zulip.com/new/)
 * [Self-hosting Zulip](https://zulip.com/self-hosting/)
 * [Trying out Zulip](/help/trying-out-zulip)
-* [Setting up your organization](/help/getting-your-organization-started-with-zulip)
-* [Migrating from other chat tools](/help/migrating-from-other-chat-tools)
-* [Getting started with Zulip](/help/getting-started-with-zulip)
-
-[export-cloud]: /help/export-your-organization
-[export-self-hosted]: https://zulip.readthedocs.io/en/stable/production/export-and-import.html
+* [Plans and pricing](https://zulip.com/plans/)
+* [Zulip Cloud billing](/help/zulip-cloud-billing)
+* [Self-hosted billing](/help/self-hosted-billing)