+
+{% endblock %}
diff --git a/templates/corporate/case-studies/end-point-case-study.md b/templates/corporate/case-studies/end-point-case-study.md
new file mode 100644
index 0000000000..0489533260
--- /dev/null
+++ b/templates/corporate/case-studies/end-point-case-study.md
@@ -0,0 +1,144 @@
+## Organizing the flow of information
+
+Founded in 1995, [End Point Dev](https://www.endpointdev.com/about/) is a
+full-service software consultancy, with a diverse set of customers: from
+startups, to giants like Google, NASA, Oracle, and Morgan Stanley. The company
+employs a team of 65 or so software developers, data organizers, and security
+experts distributed all around the globe. Each project brings together talented
+individuals with the right mixture of skills, wherever they might be located.
+
+For the past six years, End Point has been using Zulip to stay connected as a
+team. “Other apps like Slack would struggle with organizing the flow of
+information in a complex organization like ours,” says End Point CTO [Jon
+Jensen](https://www.endpointdev.com/team/jon-jensen/). “Zulip’s UI makes it easy
+to access all the information you need, without being too cluttered.”
+
+
+> “Zulip’s UI makes it easy to access all the info you need.”
+>
+> — [Jon Jensen](https://www.endpointdev.com/team/jon-jensen/), CTO of End Point
+
+## Legacy software challenges
+
+In 2005, looking to improve on email and phone communication, the company set up
+an IRC chat server. Many team members loved IRC’s realtime chat experience. As
+the company evolved, however, IRC’s limited feature set (for example, there were
+no file uploads), became a growing concern.
+
+By 2017, while most of the company was still on IRC, one division had moved to
+Flowdock, and another team that had joined in an acquisition was using Slack.
+The company’s collaboration tools were no longer helping everyone stay
+connected. “Having multiple chat systems was bad for our culture,” says End
+Point’s CTO [Jon Jensen](https://www.endpointdev.com/team/jon-jensen/). “Some
+people were always cut out of the conversation.”
+
+## Choosing Zulip: A modern feature set with a snappy UI
+
+It was time to find a team chat solution that would bring the company back
+together. Unfortunately, none of the tools already in use would do the job.
+“Slack’s interface was too slow and clunky,” [Jon
+Jensen](https://www.endpointdev.com/team/jon-jensen/) explains, “And the more
+channels you’re in, the harder it is to use,” which was a show-stopper for a
+consulting company with hundreds of ongoing projects.
+
+
+> “Slack’s interface was too slow and clunky, and the more channels you’re in,
+> the harder it is to use.”
+>
+> — [Jon Jensen](https://www.endpointdev.com/team/jon-jensen/), CTO of End Point
+
+Inclined to go with a self-hosted solution, Jon and some of his co-workers
+explored all the leading open-source team chat products. They found that while
+Mattermost and Rocket.Chat were similar to Slack (but felt less polished), Zulip
+stood out. “Zulip had all the modern features we were looking for, like
+reliable, flexible notifications. At the same time, the [extensive keyboard
+shortcuts](/help/keyboard-shortcuts) and the ‘All messages‘
+view offered a UI that the IRC fans loved.”
+
+When End Point moved to Zulip, it was an immediate improvement over the
+hodge-podge of tools previously in use. “Choosing topics in Zulip felt like a
+hurdle at first,” Jon recalls, “but the team got used to it pretty quickly.” Not
+entering a topic is always an option, and Zulip’s topics help users read their
+messages more efficiently. “It’s nice to be able to [mute](/help/mute-a-topic)
+busy topics,” Jon says.
+
+## “Zulip is our virtual office”
+
+For the past six years, the Zulip chat has been a virtual office for End Point’s
+distributed team, a place to show up and be present at work. Discussing projects
+in Zulip [streams](/help/streams-and-topics) (similar to channels in other chat
+tools) keeps everyone informed.
+
+“Zulip is my lifeline,” says [Joanne
+Tipton](https://www.endpointdev.com/team/joanne-tipton/), a senior team manager
+at End Point. “I’m on it all day. I need to have an idea of all the things that
+are going on, so the [desktop notifications](/help/desktop-notifications) are
+invaluable.” There are 130 streams in the organization, and managers are
+subscribed to most of them. Joanne takes advantage of per-stream flexibility for
+notifications, turning on notification sounds just for low-traffic streams where
+every message is important.
+
+> “Zulip is my lifeline.”
+>
+> — [Joanne Tipton](https://www.endpointdev.com/team/joanne-tipton/), Senior Team Manager at End Point
+
+[Alejandro Ramon](https://www.endpointdev.com/team/alejandro-ramon/), who leads
+the Immersive & Geospatial division, joined End Point the day before the move to
+Zulip. Zulip has always been a core tool for his work at End Point, and he has
+built his workflows on Zulip’s [integrations](/integrations/). “With the
+[Jenkins CI integration](/integrations/doc/jenkins), I can see when a job has
+finished building and is ready to deploy,” Alejandro says. “I use this 100s of
+times per week.”
+
+
+> “I use Zulip’s Jenkins CI integration 100s of times per week.”
+>
+> — [Alejandro Ramon](https://www.endpointdev.com/team/alejandro-ramon/),
+> Director of Immersive & Geospatial division at End Point
+
+Zulip also enables real-time system monitoring, with error alerts sent into a
+dedicated stream for each system. Alejandro relies on Zulip’s clear record of
+what’s been happening with each installation, which combines automated alerts
+with discussion by the team. “I use [search](/help/search-for-messages) quite a
+bit,” Alejandro says. “Being able to filter by user and search term, and look at
+a date range, is very helpful.”
+
+Zulip is conveniently accessible no matter where Alejandro is working from. “The
+[mobile apps](/apps/) work well when I need to connect from a customer site,”
+Alejandro explains.
+
+## Taking the pain out of team chat
+
+End Point’s client companies use a wide variety of chat tools to communicate
+with their collaborators at EndDev, from modern team chat tools like Slack and
+Microsoft Teams, to tools designed primarily for 1:1 communication like GChat
+and Skype. End Point’s CTO [Jon
+Jensen](https://www.endpointdev.com/team/jon-jensen/) has experienced them all.
+
+“It is amazing that companies would use Teams in its current state,” Jon says, a
+bit exasperated. “The UI is slow and inconsistent, and you have to do so much
+clicking to get anywhere. Compared to Zulip, it’s missing key features like the
+‘All messages’ view and topics.”
+
+> “It is amazing that companies would use Teams in its current state. The UI is
+> slow and inconsistent, and compared to Zulip, it’s missing key features.”
+>
+> — [Jon Jensen](https://www.endpointdev.com/team/jon-jensen/), CTO of End Point
+
+In Jon’s view, any communication tool imposes some cost on the team. “When
+you’re choosing a team chat tool, you’re deciding how much pain are you
+requiring your staff to undergo,” Jon explains. “And if your remote tools are
+painful to use, you marginalize remote staff,” as conversations move from chat
+to offices and hallways. Thankfully, this is not a problem at End Point, Jon
+says. “Zulip removes much of the pain that makes people not want to use team
+chat apps. We love it."
+
+> “Zulip removes much of the pain that makes people not want to use team chat
+> apps. We love it.”
+>
+> — [Jon Jensen](https://www.endpointdev.com/team/jon-jensen/), CTO of End Point
+
+---
+
+Check out our guide on [using Zulip for business](/for/business), and learn how
+Zulip is being used at the [iDrift AS](/case-studies/idrift/) company.
diff --git a/zerver/tests/test_docs.py b/zerver/tests/test_docs.py
index 721df1e45a..7f54f0bef5 100644
--- a/zerver/tests/test_docs.py
+++ b/zerver/tests/test_docs.py
@@ -212,6 +212,7 @@ class DocPageTest(ZulipTestCase):
self._test("/case-studies/recurse-center/", "Recurse Center")
self._test("/case-studies/lean/", "Lean theorem prover")
self._test("/case-studies/idrift/", "Case study: iDrift AS")
+ self._test("/case-studies/end-point/", "Case study: End Point")
self._test("/case-studies/asciidoctor/", "Case study: Asciidoctor")
# always true on these pages
self._test("/attribution/", "Website attributions", search_disabled=True)