diff --git a/docs/overview/changelog.md b/docs/overview/changelog.md
index bd33266097..07f14c448c 100644
--- a/docs/overview/changelog.md
+++ b/docs/overview/changelog.md
@@ -7,9 +7,7 @@ All notable changes to the Zulip server are documented in this file.
 This section lists notable unreleased changes; it is generally updated
 in bursts.
 
-### 3.0-rc2 -- July 14, 2020
-
-We expect this to become the 3.0 final release in mid July.
+### 3.0 -- July 16, 2020
 
 #### Highlights
 
diff --git a/docs/subsystems/release-checklist.md b/docs/subsystems/release-checklist.md
index 593077562a..b3255c7e2c 100644
--- a/docs/subsystems/release-checklist.md
+++ b/docs/subsystems/release-checklist.md
@@ -34,6 +34,8 @@ preparing a new release.
 * Do final updates to `changelog.md`, for any final changes and with
   any revisions from the draft blog post.  (And the date!)
 * Update `ZULIP_VERSION` and `LATEST_RELEASE_VERSION` in `version.py`.
+* For major releases, update `API_FEATURE_LEVEL` to a feature level
+  for the final release, and document a reserved range.
 * Use `build-release-tarball` to generate a final release tarball.
 * Post the release tarball on https://www.zulip.org/dist/releases/ :
   add the file, update the `zulip-server-latest.tar.gz` symlink, and
diff --git a/templates/zerver/api/changelog.md b/templates/zerver/api/changelog.md
index 4e30bfb59c..571ae98e04 100644
--- a/templates/zerver/api/changelog.md
+++ b/templates/zerver/api/changelog.md
@@ -10,6 +10,10 @@ below features are supported.
 
 ## Changes in Zulip 3.0
 
+**Feature level 25**
+
+No changes; feature level used for Zulip 3.0 release.
+
 **Feature level 24**
 
 * The `!avatar()` and `!gravatar()` markdown syntax, which was never
diff --git a/version.py b/version.py
index 215ea56247..ca95cb3dbc 100644
--- a/version.py
+++ b/version.py
@@ -1,6 +1,6 @@
 import os
 
-ZULIP_VERSION = "3.0-rc2+git"
+ZULIP_VERSION = "3.0"
 # Add information on number of commits and commit hash to version, if available
 zulip_git_version_file = os.path.join(os.path.dirname(os.path.abspath(__file__)), 'zulip-git-version')
 if os.path.exists(zulip_git_version_file):
@@ -9,9 +9,9 @@ if os.path.exists(zulip_git_version_file):
         if version:
             ZULIP_VERSION = version
 
-LATEST_MAJOR_VERSION = "2.1"
-LATEST_RELEASE_VERSION = "2.1.7"
-LATEST_RELEASE_ANNOUNCEMENT = "https://blog.zulip.org/2019/12/13/zulip-2-1-released/"
+LATEST_MAJOR_VERSION = "3.0"
+LATEST_RELEASE_VERSION = "3.0"
+LATEST_RELEASE_ANNOUNCEMENT = "https://blog.zulip.org/2020/07/16/zulip-3-0-released/"
 LATEST_DESKTOP_VERSION = "5.3.0"
 
 # Versions of the desktop app below DESKTOP_MINIMUM_VERSION will be
@@ -29,7 +29,7 @@ DESKTOP_WARNING_VERSION = "5.2.0"
 #
 # Changes should be accompanied by documentation explaining what the
 # new level means in templates/zerver/api/changelog.md.
-API_FEATURE_LEVEL = 24
+API_FEATURE_LEVEL = 25
 
 # Bump the minor PROVISION_VERSION to indicate that folks should provision
 # only when going from an old version of the code to a newer version. Bump