diff --git a/static/images/landing-page/checkmark.png b/static/images/landing-page/checkmark.png
new file mode 100644
index 0000000000..2a7691c35b
Binary files /dev/null and b/static/images/landing-page/checkmark.png differ
diff --git a/static/styles/landing-page.css b/static/styles/landing-page.css
index 1da193ed99..702499ef68 100644
--- a/static/styles/landing-page.css
+++ b/static/styles/landing-page.css
@@ -588,6 +588,89 @@ a:not(.no-style):hover:before {
     vertical-align: top;
 }
 
+/* -- compare css -- */
+.compare {
+    background-color: #2d3035;
+    color: #fff;
+}
+
+.compare .text-header .text-content h1 {
+    margin-top: 0px;
+}
+
+.compare table {
+    width: 100%;
+    text-align: left;
+    border-collapse: collapse;
+}
+
+.compare table thead th.uniform {
+    width: 20%;
+}
+
+.compare table td:not(:first-of-type),
+.compare table th:not(:first-of-type) {
+    text-align: center;
+}
+
+.compare thead {
+    border-bottom: 1px solid #73797d;
+}
+
+.compare thead th {
+    font-weight: 600;
+    padding: 15px 0px;
+}
+
+.compare thead th.normal {
+    font-weight: normal;
+}
+
+.compare tbody tr {
+    border-bottom: 1px solid #393c40;
+}
+
+.compare tbody tr td {
+    padding: 10px 0px;
+}
+
+.compare tbody tr td.no {
+    text-align: center;
+}
+
+.compare tbody tr td.yes::before {
+    content: " ";
+    display: inline-block;
+
+    width: 27px;
+    height: 27px;
+    background-image: url(/static/images/landing-page/checkmark.png);
+    background-size: 100% auto;
+}
+
+.compare tbody tr td.no::before {
+    content: "×";
+
+    position: relative;
+    display: inline-block;
+
+    top: 3px;
+
+    font-size: 2.5rem;
+    font-weight: 600;
+    line-height: 0.9;
+}
+
+.compare tbody tr td a {
+    font-size: 0.9rem;
+    font-weight: 500;
+    text-transform: uppercase;
+}
+
+.compare p {
+    font-weight: 300;
+}
+
 .screen .line {
     width: 100%;
     height: 6px;
diff --git a/templates/zerver/compare.html b/templates/zerver/compare.html
new file mode 100644
index 0000000000..a0954a1269
--- /dev/null
+++ b/templates/zerver/compare.html
@@ -0,0 +1,105 @@
+<div class="compare">
+    <div class="padded-content">
+        <div class="text-header">
+            <div class="text-content">
+                <h1>Compare</h1>
+            </div>
+        </div>
+
+        <table>
+            <thead>
+                <tr>
+                    <th>Feature</th>
+                    <th class="uniform">Zulip</th>
+                    <th class="normal uniform">Slack</th>
+                    <th class="normal uniform">Mattermost</th>
+                    <th class="normal uniform">Hipchat</th>
+                    <th></th>
+                </tr>
+            </thead>
+            <tbody>
+                <tr>
+                    <td>Apps for every platform</td>
+                    <td class="yes"></td>
+                    <td class="yes"></td>
+                    <td class="yes"></td>
+                    <td class="yes"></td>
+                </tr>
+                <tr>
+                    <td>Integrates with everything</td>
+                    <td class="yes"></td>
+                    <td class="yes"></td>
+                    <td class="yes"></td>
+                    <td class="yes"></td>
+                </tr>
+                <tr>
+                    <td>Modern UI elements like emoji reactions</td>
+                    <td class="yes"></td>
+                    <td class="yes"></td>
+                    <td class="yes"></td>
+                    <td class="no"></td>
+                </tr>
+                <tr>
+                    <td>Convenient SaaS offering</td>
+                    <td class="yes"></td>
+                    <td class="yes"></td>
+                    <td class="no"></td>
+                    <td class="yes"></td>
+                </tr>
+                <tr>
+                    <td>Free and open source software</td>
+                    <td class="yes"></td>
+                    <td class="no"></td>
+                    <td>See below</td>
+                    <td class="no"></td>
+                </tr>
+                <tr>
+                    <td>Markdown formatting</td>
+                    <td class="yes"></td>
+                    <td class="no"></td>
+                    <td class="yes"></td>
+                    <td class="no"></td>
+                </tr>
+                <tr>
+                    <td>Emoji reactions</td>
+                    <td class="yes"></td>
+                    <td class="yes"></td>
+                    <td class="yes"></td>
+                    <td class="no"></td>
+                </tr>
+                <tr>
+                    <td>Fast, usable search</td>
+                    <td class="yes"></td>
+                    <td class="no"></td>
+                    <td class="no"></td>
+                    <td class="no"></td>
+                </tr>
+                <tr>
+                    <td>Topic-based threading</td>
+                    <td class="yes"></td>
+                    <td class="no"></td>
+                    <td class="no"></td>
+                    <td class="no"></td>
+                </tr>
+                <tr>
+                    <td>Actually increases productivity</td>
+                    <td class="yes"></td>
+                    <td class="no"></td>
+                    <td class="no"></td>
+                    <td class="no"></td>
+                </tr>
+            </tbody>
+        </table>
+        <p>
+            On Mattermost's licensing: The components of Mattermost
+            are, technically, released under open source licenses.
+            However, Mattermost was founded by an ex-Microsoft team,
+            is developed primarily by paid employees, and their
+            licensing and trademark policies do not allow third
+            parties to distribute patched Mattermost servers without
+            renaming the project in their fork.  In contrast, Zulip is
+            a true open source project with a wide development
+            community and a clean Apache 2.0 license.
+        </p>
+    </div>
+</div>