diff --git a/help/self-hosted-billing.md b/help/self-hosted-billing.md
index 1968e94333..57500f970c 100644
--- a/help/self-hosted-billing.md
+++ b/help/self-hosted-billing.md
@@ -272,7 +272,7 @@ Zulip sponsors free plans for over 1000 worthy organizations. The following
 types of organizations are generally eligible for the free Community plan.
 
 - Open-source projects, including projects with a small paid team.
-- Research organizations, such as research groups, cross-institutional
+- Research in an academic setting, such as research groups, cross-institutional
   collaborations, etc.
 - Organizations operated by individual educators, such as a professor teaching
   one or more classes.
@@ -353,6 +353,10 @@ large organization.
 - Any organization where many users are **not paid staff** is likely eligible
   for a discount.
 
+If there are any circumstances that make regular pricing unaffordable for your
+organization, contact [sales@zulip.com](mailto:sales@zulip.com) to discuss your
+situation.
+
 ### Education pricing
 
 Organizations operated by individual educators (for example, a professor
diff --git a/help/zulip-cloud-billing.md b/help/zulip-cloud-billing.md
index 83643a7a72..48c6bba177 100644
--- a/help/zulip-cloud-billing.md
+++ b/help/zulip-cloud-billing.md
@@ -61,12 +61,11 @@ Zulip sponsors free plans for over 1000 worthy organizations. The following
 types of organizations are generally eligible for a free Zulip Cloud Standard plan.
 
 - Open-source projects, including projects with a small paid team.
-- Research organizations, such as research groups, cross-institutional
+- Research in an academic setting, such as research groups, cross-institutional
   collaborations, etc.
 - Academic conferences and other non-profit events.
 - Non-profits with no paid staff.
-- Communities and personal organizations (clubs, groups of
-  friends, volunteer groups, etc.).
+- Most communities that need features beyond the Free plan in order to use Zulip.
 
 The following types of organizations are generally eligible for significant
 discounts on Zulip Cloud Standard.
@@ -79,6 +78,10 @@ discounts on Zulip Cloud Standard.
 - Non-profits and other organizations where many users are **not paid staff**
   are generally eligible for a discount.
 
+If there are any circumstances that make regular pricing unaffordable for your
+organization, contact [sales@zulip.com](mailto:sales@zulip.com) to discuss your
+situation.
+
 ### Apply for sponsorship
 
 Submit a sponsorship request to apply for a free or discounted Zulip Cloud
diff --git a/templates/corporate/plans.html b/templates/corporate/plans.html
index be0daee391..c40566419e 100644
--- a/templates/corporate/plans.html
+++ b/templates/corporate/plans.html
@@ -35,28 +35,40 @@
             </header>
             <div class="text-content">
                 <div class="discounted-community-plan">
-                    <h3><a href="/help/zulip-cloud-billing#free-and-discounted-zulip-cloud-standard">Eligible</a> for free Standard plan
+                    <h3>Free Standard plan <a href="/help/zulip-cloud-billing#free-and-discounted-zulip-cloud-standard">eligibility</a>
                     </h3>
                     <ul>
                         <li>
                             <span><a href="/for/open-source/">Open-source projects</a></span>
                         </li>
                         <li>
-                            <span><a href="/for/research/">Researchers and academics</a></span>
+                            <span><a href="/for/research/">Research</a> in an academic setting</span>
                         </li>
                         <li>
-                            <span><a href="/for/events/">Academic conferences and other non-profit events</a></span>
+                            <span>Academic conferences and other non-profit <a href="/for/events/">events</a></span>
+                        </li>
+                        <li>
+                            <span>Most small non-profit organizations</span>
+                        </li>
+                        <li>
+                            <span>Most <a href="/for/communities/">communities</a> when the Free plan is not an option</span>
                         </li>
                     </ul>
                 </div>
                 <div class="discounted-business-plan">
-                    <h3><a href="/help/zulip-cloud-billing#free-and-discounted-zulip-cloud-standard">Eligible</a> for 85+% discount</h3>
+                    <h3>Special <a href="/help/zulip-cloud-billing#free-and-discounted-zulip-cloud-standard">discounted pricing</a></h3>
                     <ul>
                         <li>
-                            <span><a href="/for/education/">Education</a> (for-profit and non-profit)</span>
+                            <span><a href="/for/education/#feature-pricing">Education</a></span>
                         </li>
                         <li>
-                            <span><a href="/for/communities/">Non-profits and communities</a></span>
+                            <span>Organizations based in the developing world</span>
+                        </li>
+                        <li>
+                            <span>Most large non-profit organizations</span>
+                        </li>
+                        <li>
+                            <span>Many organizations with special circumstances that make regular pricing unaffordable</span>
                         </li>
                     </ul>
                     <a href="{{ sponsorship_url }}" class="button sponsorship-button">Apply here</a>
@@ -64,8 +76,6 @@
                         Wondering if your organization will qualify, but not
                         ready to request sponsorship yet? E-mail us at <a
                         href="mailto:sales@zulip.com">sales@zulip.com</a>.
-                        Discounts are also available for organizations based in
-                        the developing world.
                     </p>
                 </div>
             </div>
@@ -130,10 +140,10 @@
                             <span><a href="/for/open-source/">Open-source projects</a></span>
                         </li>
                         <li>
-                            <span><a href="/for/research/">Researchers and academics</a></span>
+                            <span><a href="/for/research/">Research</a> in an academic setting</span>
                         </li>
                         <li>
-                            <span><a href="/for/events/">Academic conferences and other non-profit events</a></span>
+                            <span>Academic conferences and other non-profit <a href="/for/events/">events</a></span>
                         </li>
                         <li>
                             <span>Many <a href="/for/education/">education</a> and non-profit organizations</span>
@@ -145,10 +155,10 @@
                         </li>
                     </ul>
                     <div class="discounted-business-plan">
-                        <h3>Paid plan discounts <a href="/help/self-hosted-billing#paid-plan-discounts">available</a></h3>
+                        <h3>Special <a href="/help/self-hosted-billing#paid-plan-discounts">discounted pricing</a></h3>
                         <ul>
                             <li>
-                                <span><a href="/help/self-hosted-billing#paid-plan-discounts">Special</a> education and non-profit pricing</span>
+                                <span>Special <a href="/help/self-hosted-billing#education-pricing">education</a> and <a href="/help/self-hosted-billing#non-profit-pricing">non-profit</a> pricing</span>
                             </li>
                             <li>
                                 <span>Organizations based in the developing world</span>
@@ -156,6 +166,9 @@
                             <li>
                                 <span>Organizations where many users are not paid staff</span>
                             </li>
+                            <li>
+                                <span>Many organizations with special circumstances that make regular pricing unaffordable</span>
+                            </li>
                         </ul>
                         {% if is_self_hosted_realm %}
                         <a href="{{ sponsorship_url }}" class="button sponsorship-button">Apply here</a>