diff --git a/tools/post-receive b/tools/post-receive
index f774cc6710..0f2c35c39c 100755
--- a/tools/post-receive
+++ b/tools/post-receive
@@ -81,7 +81,7 @@ def send_bot_message(oldrev, newrev, refname):
     message_data = {
         "type": "stream",
         "stream": "test" if refname == "refs/heads/test-post-receive" else "devel",
-        "subject": "push-" + new_head,
+        "subject": u"deploy \u21D2 " + branch,
         "content": message,
         "recipient": "tabbott@humbughq.com",
     }