diff --git a/help/include/supporting-zulip-motivation.md b/help/include/supporting-zulip-motivation.md
index c1b2e30f73..7523e489e7 100644
--- a/help/include/supporting-zulip-motivation.md
+++ b/help/include/supporting-zulip-motivation.md
@@ -1,4 +1,5 @@
 Zulip sponsors free [Zulip Cloud Standard](https://zulip.com/plans/) hosting for
 hundreds of worthy organizations. Zulip has also invested into making it as easy
 as possible to [self-host](https://zulip.com/self-hosting/) its [100%
-open-source](https://github.com/zulip/zulip#readme) software.
+open-source](https://github.com/zulip/zulip#readme) software. Read about the
+[Zulip project values](https://zulip.com/values/) to learn more.