diff --git a/docs/overview/roadmap.md b/docs/overview/roadmap.md
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@@ -1,278 +1,37 @@
-Zulip Roadmap
-=============
-
-## Introduction
+# The Zulip Roadmap
Zulip has received a great deal of interest and attention since it was
released as free and open source software by Dropbox. That attention
has come with a lot of active development work from members of the
-Zulip community. From when Zulip was released as open source in late
-September 2015 through today (early November, 2016), more than 150
-people have contributed over 1000 pull requests to the various Zulip
-repositories, the vast majority of which were submitted by Zulip's
-users around the world (as opposed to the small core team that reviews
-and merges the pull requests).
+Zulip community.
-In any project, there can be a lot of value in periodically putting
-together a roadmap detailing the major areas where the project is
-hoping to improve. This can be especially important in an open source
-project like Zulip, where development is distributed across many people
-around the world. This roadmap is intended to organize a list of the
-most important improvements that should be made to Zulip in the
-relatively near future. Our aim is to complete most of these
-improvements by February 2017 and then prepare a new roadmap then.
+From when Zulip was released in September 2015 through today (November
+2017), more than 350 people have contributed over 5000 pull requests to the
+various Zulip repositories. So a lot of what gets done is driven by
+contributor interest. That being said, our focus areas for the next few
+months are:
+* The mobile experience
+* Visual polish of the main webapp
+* Building out our API, bots and integrations framework
+* Onboarding
-This document is not meant to constrain in any way what contributions
-to Zulip will be accepted; instead, it will be used by the Zulip core
-team to prioritize our efforts, measure progress on improving the
-Zulip product and hold ourselves accountable for making Zulip improve
-rapidly.
+We also use the [blocker][label-blocker] and [high priority][label-high]
+labels in the main server repository to more granularly track issues that
+the project's leadership believes would significantly improve the project.
+We should emphasize that the majority of issues resolved in regular
+Zulip development are not tagged with one of these labels; while it's
+essential to make progress on priority projects, the Zulip community feels
+strongly that all the little issues are, in aggregate, just as important as
+priority projects.
-This roadmap is the best place for contributors to look for
-substantial projects that will definitely be of value to the community
-(if you're looking for a starter project, see the
-[guide to getting involved with Zulip](https://github.com/zulip/zulip#how-to-get-involved-with-contributing-to-zulip)).
+We welcome participation from the community in influencing the Zulip
+roadmap. If a bug or missing feature is causing significant pain for your
+organization, we appreciate your commenting to that effect, either in
+[chat.zulip.org](chat-zulip-org.html) or on the relevant GitHub issue, with
+an explanation of how the issue impacts your use case. See
+[Reporting issues](contributing.html#reporting-issues) for more information.
-We periodically update this roadmap by adding strikethrough to issues
-that have been resolved, but the linked GitHub issues are the most
-up-to-date source for that information.
-
-Update: As of May 2017, we are approaching the point where we need to
-update the roadmap due to much of it being completed.
-
-Without further ado, below is the current Zulip roadmap.
-
-## Major projects
-
-There are 2 huge projects that Zulip is working on right now that are
-too big to have a coherent GitHub issue:
-
-* We are working with a world-class designer on a major visual
-redesign of the Zulip webapp. Already complete is completely
-redesining the streams and settings UIs, logged-out pages, and various
-other major components.
-
-* We are writing a
-[new React Native iOS app for Zulip](https://github.com/zulip/zulip-mobile)
-to replace the old iOS app. The new app is progressing rapidly, but
-is not yet feature complete. We expect it to be in the app store in
-May 2017.
-
-## Core User Experience
-
-* [Provide shorter UI/Keyboard sequence to edit the last
- message](https://github.com/zulip/zulip/issues/1147)
-* [Better drafts
- management](https://github.com/zulip/zulip/issues/1717)
-* [Make clicking on desktop notifications renarrow
- properly](https://github.com/zulip/zulip/issues/1996)
-* [Add pretty bubbles for recipients in the compose box](https://github.com/zulip/zulip/issues/595)
-* [Make right sidebar buddy list UI scale well to large
- teams](https://github.com/zulip/zulip/issues/236)
-* [Display stream descriptions more prominently](https://github.com/zulip/zulip/issues/164)
-* [Add support for managing uploaded files](https://github.com/zulip/zulip/issues/454)
-
-## Social features
-
-* [Add support for showing "user is typing" notifications, at least
- for private messages](https://github.com/zulip/zulip/issues/150)
-* [Support lightweight emoji
- "reactions"](https://github.com/zulip/zulip/issues/541)
-* [Open graph previews of generic
- websites](https://github.com/zulip/zulip/issues/406)
-* [Add a "join Zulip chat" badge for projects that use Zulip to
- document that nicely](https://github.com/zulip/zulip/issues/2270)
-
-## Real-time sync
-
-The overall goal is to eliminate the few known issues where Zulip does
-not provide a seamless real-time sync experience.
-
-* [Notification bot advertisements for new streams don’t handle stream
- renames](https://github.com/zulip/zulip/issues/426)
-* [Avatar/name changes don’t propagate to already-sent
- messages](https://github.com/zulip/zulip/issues/1932)
-* [Advance the pointer / where we load the user to based on unread
- counts in home view](https://github.com/zulip/zulip/issues/1529)
-* [Fix the known bug where messages could be incorrectly marked as read](https://github.com/zulip/zulip/issues/2091)
-
-## Onboarding issues
-
-This category focuses on issues users experience when installing a new
-Zulip server, setting up a new Zulip realm, or starting to use Zulip.
-
-* [Move Zulip's prompt for permission to display notifications to be
- manually triggered](https://github.com/zulip/zulip/issues/1189)
-* [Add a mechanism for deleting early test messages (e.g.,
- administrators can hard-delete
- messages)](https://github.com/zulip/zulip/issues/135)
-* [Allow customizing emails when inviting new users](https://github.com/zulip/zulip/pull/1409)
-
-## Production installation issues
-
-* [Document or better script solution to rabbitmq startup
- issues](https://github.com/zulip/zulip/issues/465)
-* [Merge a supported way to use Zulip in Docker in production
- implementation](https://github.com/zulip/zulip/pull/450).
-
-## Administration and management
-
-* [Make list of allowed domains web-configurable](https://github.com/zulip/zulip/issues/651)
-* [Statistics display for realm and server
- administrators](https://github.com/zulip/zulip/issues/2052)
-* [Keep track of which users added which realm
- emoji](https://github.com/zulip/zulip/issues/984)
-* [Add setting to enable any user to add new realm
- emoji](https://github.com/zulip/zulip/issues/978)
-* [Make realm filters web-configurable](https://github.com/zulip/zulip/pull/544)
-* [Improve administrative controls for managing streams](https://github.com/zulip/zulip/issues/3783)
-* [Enhance the LDAP integration and make it web-configurable](https://github.com/zulip/zulip/issues/715)
-* [Add a SAML integration for
- Zulip](https://github.com/zulip/zulip/issues/716)
-
-## Scalability and performance
-
-Scalability and performance are not currently major problems for
-Zulip; it already scales well to thousands of users and is
-significantly faster than proprietary alternatives. So, this is not a
-major focus area for the project.
-
-* [Make the Zulip Tornado service support horizontal
- scaling](https://github.com/zulip/zulip/issues/445)
-* [Make presence system scale well to 5000 users in a
- realm.](https://github.com/zulip/zulip/issues/728)
-* [Support running queue workers multithreaded in production to
- decrease minimum memory
- footprint](https://github.com/zulip/zulip/issues/34)
-* [Improve @-mentioning syntax based on stronger unique
- identifiers](https://github.com/zulip/zulip/issues/374)
-
-## Technology improvements
-
-* [Add support for Zulip running purely on Python
- 3](https://github.com/zulip/zulip/issues/256)
-* [Automatic thumbnailing of uploaded images' previews to save
- bandwidth](https://github.com/zulip/zulip/issues/432)
-* [Upgrade Zulip to use Django 1.10. The patches
- needed to run Zulip were merged into mainline Django in Django 1.10,
- so this will mean we don't need to use a fork of Django
- anymore.](https://github.com/zulip/zulip/issues/3)
-* [Upgrade and remove from codebase all unnecessarily vendored JS
- libraries](https://github.com/zulip/zulip/issues/1709)
-* [Add support for changing users' email
- addresses](https://github.com/zulip/zulip/issues/734)
-* [Migrate from jslint to eslint](https://github.com/zulip/zulip/issues/535)
-* [Replace the slow closure-compiler based static asset toolchain](https://github.com/zulip/zulip/issues/693)
-* [Use a modern JavaScript bundler like webpack](https://github.com/zulip/zulip/issues/695)
-* [Add support for building frontend features in something like React](https://github.com/zulip/zulip/issues/694)
-
-## Technical Debt
-
-While the Zulip server has a great codebase compared to most projects
-of its size, it takes work to keep it that way.
-
-* [Migrate most web routes to REST API](https://github.com/zulip/zulip/issues/611)
-* [Split Tornado subsystem into a separate Django app](https://github.com/zulip/zulip/issues/729)
-* [Refactor zulip.css to be broken into components](https://github.com/zulip/zulip/issues/731)
-
-## Security
-
-* [Add support for 2-factor authentication on all
- platforms](https://github.com/zulip/zulip/pull/1747)
-* [Add support for stronger security controls for uploaded files (The
- LOCAL_UPLOADS_DIR file uploads backend only supports world-readable
- uploads)](https://github.com/zulip/zulip/issues/320)
-* [Fix requirement to set a password when creating account via
- Google](https://github.com/zulip/zulip/issues/1633)
-* [Add a retention policy feature that automatically deletes old
- messages](https://github.com/zulip/zulip/issues/106)
-* [Add UI for viewing and cancelling open Zulip
- invitations](https://github.com/zulip/zulip/issues/1180)
-
-## Testing
-
-* [Extend Zulip's automated test coverage to include all API
- endpoints](https://github.com/zulip/zulip/issues/1441)
-* [Build automated tests for the client API bindings](https://github.com/zulip/zulip/issues/713)
-* [Add automated tests for the production upgrade process](https://github.com/zulip/zulip/issues/306)
-
-## Documentation
-
-* [Add an in-app mechanism for updating users about new Zulip
- features](https://github.com/zulip/zulip/issues/2187)
-* [Significantly expand documentation of the Zulip API and integrating
- with Zulip.](https://github.com/zulip/zulip/issues/672)
-* [Write a visual design / frontend style guide for
- Zulip](https://github.com/zulip/zulip/issues/979)
-* [Update all screenshots to show the current Zulip
- UI](https://github.com/zulip/zulip/issues/599)
-
-### Nice to have
-
-* [Expand library of documentation on Zulip's feature set. Currently
- most documentation is for either developers or system
- administrators.](https://github.com/zulip/zulip/issues/675)
-
-## Integrations and bots
-
-Integrations are essential to Zulip. While we currently have a
-reasonably good framework for writing new webhook integrations for
-getting notifications into Zulip, it'd be great to streamline that
-process and make bots that receive messages just as easy to build.
-
-* [Add an outgoing webhook integration system](https://github.com/zulip/zulip/issues/735)
-* [Make setting up a new integration a smooth flow](https://github.com/zulip/zulip/issues/692)
-* [Default new incoming webhooks to permissions-limited incoming webhook
- bots](https://github.com/zulip/zulip/issues/2186)
-* [Change how Zulip displays bot names to distinguish them from human
- users](https://github.com/zulip/zulip/issues/1107)
-
-## Android app
-
-* [Add support for narrowing to
- @-mentions](https://github.com/zulip/zulip-android/issues/39)
-* [Support having multiple Zulip realms open
- simultaneously](https://github.com/zulip/zulip-android/issues/47)
-
-## iOS app
-
-For the new
-[React Native iOS app](https://github.com/zulip/zulip-mobile), the
-major goal for it is to be released into the app store. Since it is
-moving quickly, we're
-[tracking its roadmap via GitHub milestones](https://github.com/zulip/zulip-mobile/milestones).
-
-## Server/webapp support for mobile
-
-To support a great mobile experiences, we need to make some
-improvements in the Zulip server.
-
-* [Push notifications bouncer service for GCM and
- APNS](https://github.com/zulip/zulip/issues/1767)
-* [A slick process for doing mobile login without typing your password
- on your phone](https://github.com/zulip/zulip/issues/2185)
-* [`@here` mention support (that doesn’t spam people not currently
- online, i.e. no email/push
- notifications)](https://github.com/zulip/zulip/issues/2183)
-* [Fix sending messages from mobile
- web](https://github.com/zulip/zulip/issues/2184)
-
-## Desktop apps
-
-The new
-[cross-platform desktop app](https://github.com/zulip/zulip-electron)
-is implemented in [Electron](http://electron.atom.io/), and primarily
-needs work on installer tooling to finish replacing the old app.
-
-* Finish releasing the Electron app to replace the old desktop app
-* [Support having multiple Zulip realms open
- simultaneously](https://github.com/zulip/zulip-electron/issues/1)
-
-## Community
-
-These don't get GitHub issues since they're not technical projects,
-but they are important goals for the project.
-
-* Expand the number of core developers able to do code reviews
-* Have a successful season with Zulip's Outreachy participants
-* Have a successful season with Google Code In.
+[label-blocker]:
+https://github.com/zulip/zulip/issues?q=is%3Aissue+is%3Aopen+label%3A%22priority%3A+blocker%22
+[label-high]:
+https://github.com/zulip/zulip/issues?q=is%3Aissue+is%3Aopen+label%3A%22priority%3A+high%22