portico and help: Improve documentation on education pricing.

help/self-hosted-billing.md

@@ -282,8 +282,9 @@ Organizations operated by individual educators (for example, a professor
 teaching one or more classes) are generally eligible for a free
 Community plan.
 
-Departments and other institutions using Zulip are eligible for discounted
+Departments and other institutions using Zulip with students are eligible for
-education pricing.
+discounted education pricing. Other educational uses (e.g., by teaching staff or
+university IT) may qualify for [non-profit pricing](#non-profit-pricing).
 
 - **For-profit education pricing**:
     - **Basic plan**: $0.50 per user per month

help/zulip-cloud-billing.md

@@ -71,6 +71,28 @@ If there are any circumstances that make regular pricing unaffordable for your
 organization, contact [sales@zulip.com](mailto:sales@zulip.com) to discuss your
 situation.
 
+### Education pricing
+
+Educators using Zulip with students are eligible for discounted [education
+pricing](https://zulip.com/for/education/#feature-pricing). Other educational
+uses (e.g., by teaching staff or university IT) may qualify for a non-profit
+discount instead.
+
+!!! tip ""
+    Organizations operated by individual educators (for example, a professor
+    teaching one or more classes) usually find that the [Zulip Cloud Free
+    plan](https://zulip.com/plans/#cloud) suits their needs.
+
+
+Non-profit educational pricing applies to online purchases with no additional
+legal agreements, for use at registered non-profit institutions (e.g. colleges
+and universities).
+
+To arrange discounted pricing for your organization, please [apply for
+sponosorship](#apply-for-sponsorship). Contact
+[sales@zulip.com](mailto:sales@zulip.com) with any questions.
+
+
 ### Apply for sponsorship
 
 Submit a sponsorship request to apply for a free or discounted Zulip Cloud

templates/corporate/for/education.html

@@ -346,16 +346,10 @@
                 </div>
             </div>
             <p class="price-asterisk">
-                Contact <a href="mailto:sales@zulip.com">sales@zulip.com</a> to
+                <a href="/help/zulip-cloud-billing#education-pricing">Learn
-                set up a department license for multiple Zulip organizations.
+                more</a> about education pricing, or contact <a
-            </p>
+                href="mailto:sales@zulip.com">sales@zulip.com</a> with any
-            <p class="price-asterisk">
+                questions.
-                Non-profit discount applies to online purchases only (no
-                additional legal agreements) for use at registered
-                non-profit institutions (e.g. colleges and universities).
-                If this pricing is a burden for any reason, contact
-                <a href="mailto:sales@zulip.com">sales@zulip.com</a> to request
-                sponsorship.
             </p>
         </div>