diff --git a/templates/404.html b/templates/404.html
index 6959501337..a9cc3b40e8 100644
--- a/templates/404.html
+++ b/templates/404.html
@@ -2,11 +2,20 @@
{% block portico_content %}
-
-
404: Page not found.
+We know this is stressful, but we still love you.
+If you'd like, you can drop us a line to let us know what happened.
+We know this is stressful, but we still love you.
- -If you'd like, you can drop us a line to let us know what happened.
+