diff --git a/static/images/integrations/bot_types_generic.png b/static/images/integrations/bot_types_generic.png
new file mode 100644
index 0000000000..7c6449f662
Binary files /dev/null and b/static/images/integrations/bot_types_generic.png differ
diff --git a/templates/zerver/help/include/configure-matrix-bridge.md b/templates/zerver/help/include/configure-matrix-bridge.md
index fc33f1ff94..3fbd344f70 100644
--- a/templates/zerver/help/include/configure-matrix-bridge.md
+++ b/templates/zerver/help/include/configure-matrix-bridge.md
@@ -1,8 +1,7 @@
 ### Configure the bridge
 
-1. In Zulip, [create a bot](/help/add-a-bot-or-integration), using **Generic bot**
-   for the bot type. Download the bot's `zuliprc` configuration file to your
-   computer.
+1. {!create-a-generic-bot.md!}
+   Download the bot's `zuliprc` configuration file to your computer.
 
 1. [Subscribe the bot](/help/add-or-remove-users-from-a-stream) to the Zulip
    stream that will contain the mirror.
diff --git a/templates/zerver/help/include/create-a-generic-bot.md b/templates/zerver/help/include/create-a-generic-bot.md
new file mode 100644
index 0000000000..3c3562f979
--- /dev/null
+++ b/templates/zerver/help/include/create-a-generic-bot.md
@@ -0,0 +1,5 @@
+[Create a bot](/help/add-a-bot-or-integration) for
+{{ integration_display_name }}. Make sure that you select
+**Generic bot** as the **Bot type**:
+
+![](/static/images/integrations/bot_types_generic.png)
diff --git a/templates/zerver/integrations/errbot.md b/templates/zerver/integrations/errbot.md
index 1aacd590bf..0146090d7f 100644
--- a/templates/zerver/integrations/errbot.md
+++ b/templates/zerver/integrations/errbot.md
@@ -1,19 +1,18 @@
 Run your favorite chatbot in Zulip!
 
-0. [Install errbot](https://errbot.readthedocs.io/en/latest/user_guide/setup.html)
+1. [Install errbot](https://errbot.readthedocs.io/en/latest/user_guide/setup.html)
    and follow to instructions to set up a `config.py`.
 
-0. Check out our [Errbot integration package for Zulip](https://github.com/zulip/errbot-backend-zulip).
+1. Check out our [Errbot integration package for Zulip](https://github.com/zulip/errbot-backend-zulip).
    Clone this repository somewhere convenient.
 
-0. Install the requirements listed in `errbot-backend-zulip/requirements.txt`.
+1. Install the requirements listed in `errbot-backend-zulip/requirements.txt`.
 
-0. Next, on your {{ settings_html|safe }}, [create a bot](/help/add-a-bot-or-integration) for
-   {{ integration_display_name }}. Make sure that you select **Generic bot** as the **Bot type**.
+1. {!create-a-generic-bot.md!}
 
-0. Download your Zulip bot's `zuliprc` config file. You will need its content for the next step.
+1. Download your Zulip bot's `zuliprc` config file. You will need its content for the next step.
 
-0. Edit your ErrBot's `config.py`. Use the following template for a minimal configuration:
+1. Edit your ErrBot's `config.py`. Use the following template for a minimal configuration:
 
         import logging
 
@@ -37,7 +36,7 @@ Run your favorite chatbot in Zulip!
 
     Sections you need to edit are marked with `<>`.
 
-7. [Start ErrBot](https://errbot.readthedocs.io/en/latest/user_guide/setup.html#starting-the-daemon).
+1. [Start ErrBot](https://errbot.readthedocs.io/en/latest/user_guide/setup.html#starting-the-daemon).
 
 {!congrats.md!}
 
diff --git a/templates/zerver/integrations/hubot.md b/templates/zerver/integrations/hubot.md
index 00de09bf72..d27350d8b7 100644
--- a/templates/zerver/integrations/hubot.md
+++ b/templates/zerver/integrations/hubot.md
@@ -4,14 +4,14 @@
    which `bin/hubot` starts a vanilla Hubot instance with
    the shell backend.
 
-2. In your Hubot's directory, install the Zulip adapter. Run:
+1. In your Hubot's directory, install the Zulip adapter. Run:
    `npm install --save hubot-zulip`
 
-3. On your {{ settings_html|safe }}, create a bot account. Note
-   its username, API key and full name; you will use them on the
-   next step.
+1. {!create-a-generic-bot.md!}
+   Note its username, API key and full name; you will use them
+   on the next step.
 
-4. To run Hubot locally, first, set the following environment
+1. To run Hubot locally, first, set the following environment
    variables by running:
 
 ```
diff --git a/templates/zerver/integrations/irc.md b/templates/zerver/integrations/irc.md
index 10f29f46e0..9af3b91d80 100644
--- a/templates/zerver/integrations/irc.md
+++ b/templates/zerver/integrations/irc.md
@@ -28,9 +28,8 @@ Mirror an IRC channel in Zulip!
 
 ### Configure the bridge
 
-1. In Zulip, [create a bot](/help/add-a-bot-or-integration), using **Generic bot**
-   for the bot type. Download the bot's `zuliprc` configuration file to your
-   computer.
+1. {!create-a-generic-bot.md!}
+   Download the bot's `zuliprc` configuration file to your computer.
 
 1. [Subscribe the bot](/help/add-or-remove-users-from-a-stream) to the Zulip
    stream that will contain the mirror.