diff --git a/package.json b/package.json
index ead4711058..21c9c320e8 100644
--- a/package.json
+++ b/package.json
@@ -8,6 +8,7 @@
     "@babel/register": "^7.6.2",
     "@fontsource-variable/open-sans": "^5.0.9",
     "@formatjs/intl": "^2.0.0",
+    "@gfx/zopfli": "^1.0.15",
     "@giphy/js-components": "^5.13.0",
     "@giphy/js-fetch-api": "^5.6.0",
     "@koa/bodyparser": "^5.0.0",
@@ -25,6 +26,7 @@
     "clean-css": "^5.1.0",
     "clipboard": "^2.0.4",
     "colord": "^2.9.3",
+    "compression-webpack-plugin": "^11.1.0",
     "core-js": "^3.37.0",
     "css-loader": "^7.1.1",
     "css-minimizer-webpack-plugin": "^7.0.0",
diff --git a/pnpm-lock.yaml b/pnpm-lock.yaml
index da8fb5efa3..1c30440e79 100644
--- a/pnpm-lock.yaml
+++ b/pnpm-lock.yaml
@@ -37,6 +37,9 @@ importers:
       '@formatjs/intl':
         specifier: ^2.0.0
         version: 2.10.4(typescript@5.5.2)
+      '@gfx/zopfli':
+        specifier: ^1.0.15
+        version: 1.0.15
       '@giphy/js-components':
         specifier: ^5.13.0
         version: 5.13.0(@babel/core@7.24.9)
@@ -88,6 +91,9 @@ importers:
       colord:
         specifier: ^2.9.3
         version: 2.9.3
+      compression-webpack-plugin:
+        specifier: ^11.1.0
+        version: 11.1.0(webpack@5.93.0(webpack-cli@5.1.4))
       core-js:
         specifier: ^3.37.0
         version: 3.37.1
@@ -1785,6 +1791,10 @@ packages:
   '@gar/promisify@1.1.3':
     resolution: {integrity: sha512-k2Ty1JcVojjJFwrg/ThKi2ujJ7XNLYaFGNB/bWT9wGR+oSMJHMa5w+CUq6p/pVrKeNNgA7pCqEcjSnHVoqJQFw==}
 
+  '@gfx/zopfli@1.0.15':
+    resolution: {integrity: sha512-7mBgpi7UD82fsff5ThQKet0uBTl4BYerQuc+/qA1ELTwWEiIedRTcD3JgiUu9wwZ2kytW8JOb165rSdAt8PfcQ==}
+    engines: {node: '>= 8'}
+
   '@giphy/js-analytics@5.0.0':
     resolution: {integrity: sha512-jBZG6OqyMWB6meLi8Sz3iLplXYnhkbj+DJhS4ChmRX8Y6UA7i5dbbsUN/So1s7tTjhZOvu0rxA6rWJE73S1FvQ==}
 
@@ -3555,6 +3565,12 @@ packages:
     resolution: {integrity: sha512-AF3r7P5dWxL8MxyITRMlORQNaOA2IkAFaTr4k7BUumjPtRpGDTZpl0Pb1XCO6JeDCBdp126Cgs9sMxqSjgYyRg==}
     engines: {node: '>= 0.6'}
 
+  compression-webpack-plugin@11.1.0:
+    resolution: {integrity: sha512-zDOQYp10+upzLxW+VRSjEpRRwBXJdsb5lBMlRxx1g8hckIFBpe3DTI0en2w7h+beuq89576RVzfiXrkdPGrHhA==}
+    engines: {node: '>= 18.12.0'}
+    peerDependencies:
+      webpack: ^5.1.0
+
   compression@1.7.4:
     resolution: {integrity: sha512-jaSIDzP9pZVS4ZfQ+TzvtiWhdpFhE2RDHz8QJkpX9SIpLq88VueF5jJw6t+6CUQcAoA6t+x89MLrWAqpfDE8iQ==}
     engines: {node: '>= 0.8.0'}
@@ -10709,6 +10725,10 @@ snapshots:
 
   '@gar/promisify@1.1.3': {}
 
+  '@gfx/zopfli@1.0.15':
+    dependencies:
+      base64-js: 1.5.1
+
   '@giphy/js-analytics@5.0.0':
     dependencies:
       '@giphy/js-types': 5.1.0
@@ -12793,6 +12813,12 @@ snapshots:
     dependencies:
       mime-db: 1.53.0
 
+  compression-webpack-plugin@11.1.0(webpack@5.93.0(webpack-cli@5.1.4)):
+    dependencies:
+      schema-utils: 4.2.0
+      serialize-javascript: 6.0.2
+      webpack: 5.93.0(webpack-cli@5.1.4)
+
   compression@1.7.4:
     dependencies:
       accepts: 1.3.8
diff --git a/puppet/zulip/files/nginx/zulip-include-frontend/app b/puppet/zulip/files/nginx/zulip-include-frontend/app
index 514d12c018..a4fceb202e 100644
--- a/puppet/zulip/files/nginx/zulip-include-frontend/app
+++ b/puppet/zulip/files/nginx/zulip-include-frontend/app
@@ -9,6 +9,7 @@ error_page 502 503 504 /static/webpack-bundles/5xx.html;
 # Serve static files directly
 location /static/ {
     alias /home/zulip/prod-static/;
+    gzip_static on;
     include /etc/nginx/zulip-include/headers;
     add_header Access-Control-Allow-Origin *;
     add_header Timing-Allow-Origin *;
diff --git a/version.py b/version.py
index f6ca4e1efe..318918baba 100644
--- a/version.py
+++ b/version.py
@@ -50,4 +50,4 @@ API_FEATURE_LEVEL = 280  # Last bumped for can_create_web_public_channel_group
 #   historical commits sharing the same major version, in which case a
 #   minor version bump suffices.
 
-PROVISION_VERSION = (290, 0)  # bumped 2024-08-12 for upgrading starlight to latest version.
+PROVISION_VERSION = (290, 1)  # bumped 2024-08-12 to add zopfli compression
diff --git a/web/webpack.config.ts b/web/webpack.config.ts
index b72012c822..a4be115f2b 100644
--- a/web/webpack.config.ts
+++ b/web/webpack.config.ts
@@ -2,6 +2,9 @@
 
 import path from "path";
 
+import type {ZopfliOptions} from "@gfx/zopfli";
+import {gzip} from "@gfx/zopfli";
+import CompressionPlugin from "compression-webpack-plugin";
 import CssMinimizerPlugin from "css-minimizer-webpack-plugin";
 import HtmlWebpackPlugin from "html-webpack-plugin";
 import MiniCssExtractPlugin from "mini-css-extract-plugin";
@@ -218,6 +221,11 @@ const config = (
                 chunks: ["error-styles"],
                 publicPath: production ? "/static/webpack-bundles/" : "/webpack/",
             }),
+            new CompressionPlugin<ZopfliOptions>({
+                // Use zopfli to write pre-compressed versions of text files
+                test: /\.(js|css|html)$/,
+                algorithm: gzip,
+            }),
         ],
         devServer: {
             client: {