diff --git a/analytics/tests/test_support_views.py b/analytics/tests/test_support_views.py
index dda07163af..17d26b1390 100644
--- a/analytics/tests/test_support_views.py
+++ b/analytics/tests/test_support_views.py
@@ -667,6 +667,17 @@ class TestSupportEndpoint(ZulipTestCase):
                     ["zulip downgraded and voided 1 open invoices"], result
                 )
 
+        with mock.patch("analytics.views.support.switch_realm_from_standard_to_plus_plan") as m:
+            result = self.client_post(
+                "/activity/support",
+                {
+                    "realm_id": f"{iago.realm_id}",
+                    "modify_plan": "upgrade_to_plus",
+                },
+            )
+            m.assert_called_once_with(get_realm("zulip"))
+            self.assert_in_success_response(["zulip upgraded to Plus"], result)
+
     def test_scrub_realm(self) -> None:
         cordelia = self.example_user("cordelia")
         lear_realm = get_realm("lear")
diff --git a/analytics/views/support.py b/analytics/views/support.py
index 37f01efd83..4b88eefb37 100644
--- a/analytics/views/support.py
+++ b/analytics/views/support.py
@@ -54,6 +54,7 @@ if settings.BILLING_ENABLED:
         get_discount_for_realm,
         get_latest_seat_count,
         make_end_of_cycle_updates_if_needed,
+        switch_realm_from_standard_to_plus_plan,
         update_billing_method_of_current_plan,
         update_sponsorship_status,
         void_all_open_invoices,
@@ -125,6 +126,7 @@ VALID_MODIFY_PLAN_METHODS = [
     "downgrade_at_billing_cycle_end",
     "downgrade_now_without_additional_licenses",
     "downgrade_now_void_open_invoices",
+    "upgrade_to_plus",
 ]
 
 VALID_STATUS_VALUES = [
@@ -268,6 +270,9 @@ def support(
                 context[
                     "success_message"
                 ] = f"{realm.string_id} downgraded and voided {voided_invoices_count} open invoices"
+            elif modify_plan == "upgrade_to_plus":
+                switch_realm_from_standard_to_plus_plan(realm)
+                context["success_message"] = f"{realm.string_id} upgraded to Plus"
         elif scrub_realm:
             do_scrub_realm(realm, acting_user=acting_user)
             context["success_message"] = f"{realm.string_id} scrubbed."
diff --git a/templates/analytics/realm_details.html b/templates/analytics/realm_details.html
index ac7f246737..36c1ee7f73 100644
--- a/templates/analytics/realm_details.html
+++ b/templates/analytics/realm_details.html
@@ -145,6 +145,7 @@
         <option value="downgrade_at_billing_cycle_end">Downgrade at the end of current billing cycle</option>
         <option value="downgrade_now_without_additional_licenses">Downgrade now without creating additional invoices</option>
         <option value="downgrade_now_void_open_invoices">Downgrade now and void open invoices</option>
+        <option value="upgrade_to_plus">Upgrade to the Plus plan</option>
     </select>
     <button type="submit" class="btn btn-default support-submit-button">Modify</button>
 </form>