diff --git a/static/templates/bookend.handlebars b/static/templates/bookend.handlebars
index ffe9c25df9..566a08815e 100644
--- a/static/templates/bookend.handlebars
+++ b/static/templates/bookend.handlebars
@@ -6,9 +6,9 @@
     <div class="sub_button_row">
         <button class="btn stream_sub_unsub_button btn-default" type="button" name="subscription">
             {{#if subscribed}}
-            Unsubscribe
+            {{t 'Unsubscribe' }}
             {{else}}
-            Subscribe
+            {{t 'Subscribe' }}
             {{/if}}
         </button>
     </div>