diff --git a/web/e2e-tests/realm-linkifier.test.ts b/web/e2e-tests/realm-linkifier.test.ts
index 3d11f20357..aaaf353ef4 100644
--- a/web/e2e-tests/realm-linkifier.test.ts
+++ b/web/e2e-tests/realm-linkifier.test.ts
@@ -26,10 +26,7 @@ async function test_add_linkifier(page: Page): Promise<void> {
         "#(?P<id>[0-9]+)",
     );
     assert.strictEqual(
-        await common.get_text_from_selector(
-            page,
-            ".linkifier_row span.linkifier_url_format_string",
-        ),
+        await common.get_text_from_selector(page, ".linkifier_row span.linkifier_url_template"),
         "https://trac.example.com/ticket/{id}",
     );
 }
@@ -74,10 +71,7 @@ async function test_edit_linkifier(page: Page): Promise<void> {
         () => document.querySelector(".linkifier_pattern")?.textContent === "(?P<num>[0-9a-f]{40})",
     );
     assert.strictEqual(
-        await common.get_text_from_selector(
-            page,
-            ".linkifier_row span.linkifier_url_format_string",
-        ),
+        await common.get_text_from_selector(page, ".linkifier_row span.linkifier_url_template"),
         "https://trac.example.com/commit/{num}",
     );
 }
@@ -102,13 +96,13 @@ async function test_edit_invalid_linkifier(page: Page): Promise<void> {
         "Failed: Bad regular expression: bad repetition operator: ????",
     );
 
-    const edit_linkifier_format_status_selector = "div#edit-linkifier-format-status";
-    await page.waitForSelector(edit_linkifier_format_status_selector, {visible: true});
-    const edit_linkifier_format_status = await common.get_text_from_selector(
+    const edit_linkifier_template_status_selector = "div#edit-linkifier-template-status";
+    await page.waitForSelector(edit_linkifier_template_status_selector, {visible: true});
+    const edit_linkifier_template_status = await common.get_text_from_selector(
         page,
-        edit_linkifier_format_status_selector,
+        edit_linkifier_template_status_selector,
     );
-    assert.strictEqual(edit_linkifier_format_status, "Failed: Invalid URL template.");
+    assert.strictEqual(edit_linkifier_template_status, "Failed: Invalid URL template.");
 
     await page.click(".dialog_cancel_button");
     await page.waitForSelector("#dialog_widget_modal", {hidden: true});
@@ -119,10 +113,7 @@ async function test_edit_invalid_linkifier(page: Page): Promise<void> {
         "(?P<num>[0-9a-f]{40})",
     );
     assert.strictEqual(
-        await common.get_text_from_selector(
-            page,
-            ".linkifier_row span.linkifier_url_format_string",
-        ),
+        await common.get_text_from_selector(page, ".linkifier_row span.linkifier_url_template"),
         "https://trac.example.com/commit/{num}",
     );
 }
diff --git a/web/src/settings_linkifiers.js b/web/src/settings_linkifiers.js
index 2f46d8a6e5..658c70a8fc 100644
--- a/web/src/settings_linkifiers.js
+++ b/web/src/settings_linkifiers.js
@@ -51,7 +51,7 @@ function open_linkifier_edit_form(linkifier_id) {
     const html_body = render_admin_linkifier_edit_form({
         linkifier_id,
         pattern: linkifier.pattern,
-        url_format_string: linkifier.url_template,
+        url_template: linkifier.url_template,
     });
 
     function submit_linkifier_form() {
@@ -61,10 +61,10 @@ function open_linkifier_edit_form(linkifier_id) {
         const $modal = $("#dialog_widget_modal");
         const url = "/json/realm/filters/" + encodeURIComponent(linkifier_id);
         const pattern = $modal.find("#edit-linkifier-pattern").val().trim();
-        const url_format_string = $modal.find("#edit-linkifier-url-format-string").val().trim();
-        const data = {pattern, url_format_string};
+        const url_template = $modal.find("#edit-linkifier-url-template").val().trim();
+        const data = {pattern, url_template};
         const $pattern_status = $modal.find("#edit-linkifier-pattern-status").expectOne();
-        const $format_status = $modal.find("#edit-linkifier-format-status").expectOne();
+        const $template_status = $modal.find("#edit-linkifier-template-status").expectOne();
         const $dialog_error_element = $modal.find("#dialog_error").expectOne();
         const opts = {
             success_continuation() {
@@ -78,7 +78,7 @@ function open_linkifier_edit_form(linkifier_id) {
                     handle_linkifier_api_error(
                         xhr,
                         $pattern_status,
-                        $format_status,
+                        $template_status,
                         $dialog_error_element,
                     );
                 } else {
@@ -109,7 +109,7 @@ function open_linkifier_edit_form(linkifier_id) {
     });
 }
 
-function handle_linkifier_api_error(xhr, pattern_status, format_status, linkifier_status) {
+function handle_linkifier_api_error(xhr, pattern_status, template_status, linkifier_status) {
     // The endpoint uses the Django ValidationError system for error
     // handling, which returns somewhat complicated error
     // dictionaries. This logic parses them.
@@ -120,7 +120,7 @@ function handle_linkifier_api_error(xhr, pattern_status, format_status, linkifie
     }
     if (errors.url_template !== undefined) {
         xhr.responseText = JSON.stringify({msg: errors.url_template});
-        ui_report.error($t_html({defaultMessage: "Failed"}), xhr, format_status);
+        ui_report.error($t_html({defaultMessage: "Failed"}), xhr, template_status);
     }
     if (errors.__all__ !== undefined) {
         xhr.responseText = JSON.stringify({msg: errors.__all__});
@@ -140,7 +140,7 @@ export function populate_linkifiers(linkifiers_data) {
             return render_admin_linkifier_list({
                 linkifier: {
                     pattern: linkifier.pattern,
-                    url_format_string: linkifier.url_template,
+                    url_template: linkifier.url_template,
                     id: linkifier.id,
                 },
                 can_modify: page_params.is_admin,
@@ -211,12 +211,12 @@ export function build_page() {
             e.stopPropagation();
             const $linkifier_status = $("#admin-linkifier-status");
             const $pattern_status = $("#admin-linkifier-pattern-status");
-            const $format_status = $("#admin-linkifier-format-status");
+            const $template_status = $("#admin-linkifier-template-status");
             const $add_linkifier_button = $(".new-linkifier-form button");
             $add_linkifier_button.prop("disabled", true);
             $linkifier_status.hide();
             $pattern_status.hide();
-            $format_status.hide();
+            $template_status.hide();
             const linkifier = {};
 
             for (const obj of $(this).serializeArray()) {
@@ -228,7 +228,7 @@ export function build_page() {
                 data: $(this).serialize(),
                 success(data) {
                     $("#linkifier_pattern").val("");
-                    $("#linkifier_format_string").val("");
+                    $("#linkifier_template").val("");
                     $add_linkifier_button.prop("disabled", false);
                     linkifier.id = data.id;
                     ui_report.success(
@@ -241,7 +241,7 @@ export function build_page() {
                     handle_linkifier_api_error(
                         xhr,
                         $pattern_status,
-                        $format_status,
+                        $template_status,
                         $linkifier_status,
                     );
                 },
diff --git a/web/styles/settings.css b/web/styles/settings.css
index 55cf826b32..6807600dcd 100644
--- a/web/styles/settings.css
+++ b/web/styles/settings.css
@@ -246,7 +246,7 @@ h3,
 
 #linkifier-settings {
     #linkifier_pattern,
-    #linkifier_format_string {
+    #linkifier_template {
         width: calc(100% - 10em - 6em);
     }
 }
@@ -726,7 +726,7 @@ input[type="checkbox"] {
 }
 
 #admin-linkifier-pattern-status,
-#admin-linkifier-format-status {
+#admin-linkifier-template-status {
     margin: 20px 0 0;
 }
 
@@ -1899,7 +1899,7 @@ $option_title_width: 180px;
 
 #edit-linkifier-form {
     #edit-linkifier-pattern,
-    #edit-linkifier-url-format-string {
+    #edit-linkifier-url-template {
         width: 400px;
     }
 
@@ -1908,7 +1908,7 @@ $option_title_width: 180px;
     }
 
     #edit-linkifier-pattern-status,
-    #edit-linkifier-format-status {
+    #edit-linkifier-template-status {
         margin-top: 10px;
     }
 
diff --git a/web/templates/settings/admin_linkifier_edit_form.hbs b/web/templates/settings/admin_linkifier_edit_form.hbs
index 18b856423a..4f09dcf952 100644
--- a/web/templates/settings/admin_linkifier_edit_form.hbs
+++ b/web/templates/settings/admin_linkifier_edit_form.hbs
@@ -6,9 +6,9 @@
             <div class="alert" id="edit-linkifier-pattern-status"></div>
         </div>
         <div class="input-group name_change_container">
-            <label for="edit-linkifier-url-format-string" >{{t "URL template" }}</label>
-            <input type="text" autocomplete="off" id="edit-linkifier-url-format-string" name="url_template" placeholder="https://github.com/zulip/zulip/issues/{id}" value="{{ url_format_string }}" />
-            <div class="alert" id="edit-linkifier-format-status"></div>
+            <label for="edit-linkifier-url-template" >{{t "URL template" }}</label>
+            <input type="text" autocomplete="off" id="edit-linkifier-url-template" name="url_template" placeholder="https://github.com/zulip/zulip/issues/{id}" value="{{ url_template }}" />
+            <div class="alert" id="edit-linkifier-template-status"></div>
         </div>
     </form>
 </div>
diff --git a/web/templates/settings/admin_linkifier_list.hbs b/web/templates/settings/admin_linkifier_list.hbs
index 26aeb55a39..d8ba6d4efe 100644
--- a/web/templates/settings/admin_linkifier_list.hbs
+++ b/web/templates/settings/admin_linkifier_list.hbs
@@ -4,7 +4,7 @@
         <span class="linkifier_pattern">{{pattern}}</span>
     </td>
     <td>
-        <span class="linkifier_url_format_string">{{url_format_string}}</span>
+        <span class="linkifier_url_template">{{url_template}}</span>
     </td>
     {{#if ../can_modify}}
     <td class="no-select actions">
diff --git a/web/templates/settings/linkifier_settings_admin.hbs b/web/templates/settings/linkifier_settings_admin.hbs
index e3f17c78dc..90d46df634 100644
--- a/web/templates/settings/linkifier_settings_admin.hbs
+++ b/web/templates/settings/linkifier_settings_admin.hbs
@@ -44,9 +44,9 @@
                         <div class="alert" id="admin-linkifier-pattern-status"></div>
                     </div>
                     <div class="input-group">
-                        <label for="linkifier_format_string">{{t "URL template" }}</label>
-                        <input type="text" id="linkifier_format_string" name="url_template" placeholder="https://github.com/zulip/zulip/issues/{id}" />
-                        <div class="alert" id="admin-linkifier-format-status"></div>
+                        <label for="linkifier_template">{{t "URL template" }}</label>
+                        <input type="text" id="linkifier_template" name="url_template" placeholder="https://github.com/zulip/zulip/issues/{id}" />
+                        <div class="alert" id="admin-linkifier-template-status"></div>
                     </div>
                     <button type="submit" class="button rounded sea-green">
                         {{t 'Add linkifier' }}